I mean, chief customer officer, you certainly probably didn't start as the chief customer officer, so tell me about that, uh, path coming up to the spot, the CCO.

Yeah, sure.

So, um, I actually started my career about 16 years ago in security, um, you know, fresh out of going through the, the world of college, and I just needed a job coming back home.

And, um, I found a customer service job.

I did customer service part-time when I was, uh, going to college.

And so it was just a call center, you know, basic customer service, signed up for it.

Um, I had a director back then that I guess saw something, uh, in me and kind of said, "You know, what do you, what do you wanna do?" And back then I was in business finance, so I was like, "I wanna be in accounting," right? "I wanna go the path of finance." I would never these days of knowing what you have to do.

Like, what's, what's going on there?