Like you're saying, if you don't know something, you know, if I hire a marketing person and think I need to know nothing about marketing, well, that's a real problem now because if that person isn't working out, I have no idea.

Right.

This is a game of partnership.

When we decided to work together, I had to read all your stuff.

I had to be prepared.

It is my responsibility to be prepared.

And I don't think we understand how important it is to be prepared.

You know, how how would someone look at this and how would they apply this correctly?