So for everyone listening, what's Rare Founders and what's your story? And I know I will talk about Sophie as well, but first let's start with Rare Founders.

It's like, how much time do you have to tell me this story? Depending on if you have a hard stop, I don't have a hard stop.

Okay, listen, I will try to cut my story because I can talk about this bloody thing forever.

So very quickly, my name is Vasily and I'm the founder of Rare Founders.

We are one of the largest startup communities in the UK.

Started about two and a half years ago, hosting events, conferences.

And since we started this, we welcomed more than 25,000 founders and investors through our doors.

And so before we jump on to Sophie, for the event itself, what are some of the channels that have been working well for you just to drive traffic? I think partnerships.