What were you and your co-founder like? How did you guys get into that? And and tell us a little bit about what you're building today.

Yeah.

So the episode story began about five years ago.

There's four of us as co-founders.

One of us, he had his own drop shipping store.

Actually, it's my co-founder, Arman.

He was selling like iPhone cases, lunchboxes, a bunch of things.

For

And is this something that you guys are just pushing the needle on? Like is Shopify allowing more customization? What's going on and like what's what's what's behind this kind of shift?

great question great question yeah so absolutely uh you know i've also seen so many click funnels and and uh more you know direct response copy and uh and what we realized actually was that our top merchants uh from a rpv basis revenue per visitor per order basis we're already kind of adopting those those kind of like ui elements and those uh that kind of methodology themselves um they had to figure out a way to do it and we looked into the funnels and what they were doing was they're creating images everywhere so it was like shopify doesn't natively support you know uh html on the post purchase api for example so you can't like create whatever page you want And that's been the limitation from day one.

But if you are creative about it, you can just upload images that look like whatever you want instead.

So that's what people are doing.

This was always kind of possible.

But now we've been kind of telling the world about it.

And we've also made it even easier.

And just like talking about benefits and why the upsell is not just a pricing, but it helps with the benefit.

What's your, what's your, like, take on that, and if that, if that, is that direct direction it's heading or, or not headed?

Yeah.

I think, like, uh, it's, it's definitely gonna happen more and more.

Like, e-even, even for us, like, we've built out this, like, smart funnels feature.

It's like an AI funnel creator, and I think 30% of our new installs, they just use that.

They don't, they don't set up funnels manually.

Um, so, so clearly, like, it's, it's already being adopted.

That's a, that's like a pure affiliate deal, right? So it's like if Hexcloud drives an order on Ridge, Ridge is paying Hexcloud a commission on that.

Give us a background.

For sure.

For sure.

So, yeah, we started about five, six years ago.

It's a bit of a longer story, but I'll give you guys the gist.

It was myself and three other co-founders.

And we all knew each other in a little bit of different ways.

it been different for you?