But I think it's really good to kind of get your bearings and say, awesome, where are we at? What has been done? What does this look like? Okay, now that we have that, where do we go from there? Like, what's the next step? How do we know what the audience cares about? What does it look like from that point forward?

Yeah, well, the next step is definitely looking at your goals or creating your goals.

If you're lucky enough to be in a position where you can kind of map out what you're looking at, but for a lot of times, you're being handed certain KPIs to reach.

So now you've done all that kind of research, you've looked into your pages to see like what is really happening and how kind of people are interacting.

You can look at your goals and say like, yes, that's totally feasible.

I can definitely reach those with how the community is interacting.

Or you're like, no, we need to adjust our goals and our outcomes.

How do you do that in an organic and genuinely helpful way to the community without just burning every single possible bridge along the way? What does that look like?