Did he really?

Yeah.

And he's like, I learned my lesson.

Like, I was just so excited and I thought that it's going to inspire other people.

And you know what? That's just not the right thing to do would have been first securing the job.

I agree.

So that was very interesting.

that

Yeah.

But what I see been happening is that we got this access to all these tools, and we content creators are just thinking, "Okay, so now I can just do all of it super easy, uh, create the scripts, create the this," and they're losing something in the process.

So that's kind of what I see, and they, like I mentioned before, they u- they confuse originality with production value.

They think if their production value is 100%, meaning the way they speak the scripts, them sounding very, like, you know, a, a professional and expert, is going to be what's gonna take their content forward.

And because of-

Which creator are you secretly studying?

Secretly.

There's a few interesting things, because where I'm at right now with my personal brand is where I started, which was very heavy on, like, fashion, family, lifestyle, and that's what I built the platform on.

[laughs]

I feel like it's ...

You're so smart.

You're so funny.

I love it.

Um, so Valeria Inc., which is our media company, started in a very, I would say, organic way, but, um, also, you know, having Gary, my husband and my co-founder, by my side to be able to recognize the opportunity was very vital.

But I started with social media in general in about, in around two thousand seventeen, and I started with a blog, The Modern Fox, put respect on the name.

What were some of the hardest parts about scaling, and how did you overcome those challenges?

with all the compliments.

You're so smart.

I feel like you're so smart, you're so funny.

I love it.

So Valeria Inc., which is our media company, started in a very, I would say, organic way, but...

Also, you know, having Gary, my husband, and my co-founder by my side to be able to recognize the opportunity was very vital.

But I started with social media in general in about, in around 2017, and I started with a blog, The Modern Fox.

So I would love for you to share more about how you designed a team that supports you and your zone of genius.