It's kind of the ripple.

Yeah.

I think, I think the simplest answer and what boils down to, and the reason I'm like always bullish on sports is just the power of the fandom.

Like, people care about their teams people care about uh like you know they can appreciate an incredible sports moment it's an incredible live viewing experience and then it's proved to be an amazing tv viewing experience or i guess name your screen we don't just watch on the tv anymore And because of that, because of that passion, because of that fandom and because it's truly live, like it doesn't have the same effect watching it on replay, at least not a whole game that has become a very powerful, sellable asset to sell against for these cable providers, TV providers.

And has really, you know, really now it helped take off cable.

Like when ESPN started, no one was like betting on it.

ESPN, a lot of people don't know, was sold for $1 as part of a deal, this Capital Cities deal, when ABC was sold to Disney.

Like it took them a while to get that deal over the hump.