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Ulf Thaler

Ulf Thaler

CEO and founder of Kauri Spirit, a virtual events marketing agency based in Erlangen, Germany, specializing in strategic communication and interactive fan experiences.

Jun 3, 2026

ScreenME Podcast

ScreenME Podcast

#34: From banking to fan engagement: An entrepreneurial journey into interactive events. A talk with Ulf Thaler (founder and CEO of Kauri Spirit, Germany)

Jun 3 · 29m

Ulrike Rohn
Ulrike RohnHOST
16:27
It was a basketball, right? So can you explain one of these events that you have organized here?
Ulf Thaler
Ulf ThalerGUEST
16:37
Yes.
Ulf Thaler
Ulf ThalerGUEST
16:39
This year was the third time in a row that we went through the top four basketball tournament in the SAP Garden in Munich, which is one of the most modern arenas in Europe.
Ulf Thaler
Ulf ThalerGUEST
16:51
And the idea was that we do a live quiz there for the audience.
Ulf Thaler
Ulf ThalerGUEST
16:57
There are 11,500 people who can join in this game in the arena.
Ulf Thaler
Ulf ThalerGUEST
17:02
So during the halftime show, so that the people really have something to do during the halftime, except buying things.
Ulf Thaler
Ulf ThalerGUEST
17:11
So what we did is that everybody got the information in front, but only the audience in the SAP Garden.

9 MINS LATER

Ulrike Rohn
Ulrike RohnHOST
26:01
So that was a learning.

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