How have you gotten the word out? How have you marketed it so successfully?

successfully?Uh, well, I stopped doing things wrong, I think.

You know, so I, I cut the practice in half twice, 'cause I was told the right thing to do was to, you know, jettison your bottom or your smaller clients.

And the problem with the town that I'm in is, is that when I was sitting in church literally, like, the week later, you know, uh, the, the, the $3 million client looks back at me and is sitting next to Aunt Betty, who had maybe had 300 grand, and she got sent to the call center or whatever.

And the bigger client's like, "What, what, what, what'd you...

What happened?" Right? They, th- it was...

And it took a couple years to f- fix.

Talk a little bit about that process.

Yeah

... to try and identify which one you were gonna buy, and I wanted to buy Intel.

I didn't know it was Intel at the time.

I just knew it had gone from 12 to 7 and I actually tried to let, tried to get my mom to let me go buy it with my money from my Chubby Chubby Chipmunk bank account.

And of course she said, "No, you wouldn't take that type of risk.

You're crazy.

That's gambling, right?" And I'm glad she did, right? 'Cause had Mom said yes, like everything else, when you say no, you want, you want it.

How do you help somebody to transform that thinking?