Look forward to having you as a listener.

Yeah, so it was a combination of things, really.

I like to keep a bit of a, like, I think as marketers, as, like, operators, right? This is a clear differentiation.

So as, like, marketing operators, we are, like, really in the trenches and doing a lot of things, testing, experimenting, and we're kind of, like, learning from, like, a bottom-up perspective, right? It's like, oh, look what I learned.

It's like these ads are working and this whole creative strategy thing and, like, maybe previously Meta had to do a lot of, the interest targeting and, and now kind of had to learn how to become marketers.

Right.

So it just had to like learn how to, um, I mean, back in the day when I was slinging eBooks, it's a lot easier to just capture existing demand by keyword targeting, right? Versus like now when I think about like how to like the consumer psychology and how to like, well, ads kind of target different personas, right? So as a result of that, my thinking is like, I like to have a bit of a finger on the pulse as like, what's like the marketing world saying, like the academically trained marketing world? And then like, what are we kind of, Like, what are we learning from, like, the bottom-up perspective, right? And so there's some great – I just had to teach myself marketing to be blunt.

today, right? Like it's people that are already buying from you.