Yeah

... just sitting there going, "We don't even...

We, we don't, we haven't even begun to understand the impact this is gonna have on not just real estate, but every piece of what we do, like every piece of life." And so I think that was a, "Hey, I need to spend a lot more time on this than I have." I've always been into technology.

Um, going back a little bit, when we first started our company in 2007, opened the doors, we didn't have 10, 10 staff people and 10,000 square feet.

It was me and my mom sitting at the front desk and, um, had to learn how to systemize and, and use, utilize technology back then to streamline what we did and, and make it easy for agents.

So, uh, yeah, I don't know if there was a, a light bulb moment, but a definitely a, a blank stare at the wall moment, uh, which just led to a lot of research, a lot of, uh...

I love to break things.

Yeah.