there's just this sense of like the people here like we're salt of the earth people you know we're not pretentious yes we play into the like the frou-frou nature of expensive fun tastings but we're also like gonna show up with mud on our boots you know so i really i love that and tyler brings because you grew up here also but your career before this was primarily in hospitality right so you know all of these contacts and you have this rolodex of wineries and contacts at these wineries that just want to partner with you and bring people who aren't used to napa into the fold right

Exactly.

Yeah.

Before, before launching this, um, I built a career in wine and I started, uh, just at a small mom and pop place, not even in Napa.

It was on the other side of the mountains in Salona County Valley.

And that was where I got my, my start.

That's where I got to, um, try some fun new events, try some new business ideas to see how it would work out and kind of, you know, um, cut my teeth there and really loved wine, the wine business.

So where do you also consulting? Are you consulting on wine or with wineries? I want to make sure that I like understand the full