Tyler, why don't we start with you? Give me a bit of your hero's journey, maybe a little bit, like, about the ending of Inkbox and kinda how you evolved into Olato and what you're really trying to build here, and why Human Touch has been so important for it.

Yeah.

So with Inkbox, we sold temporary tattoos.

This was pre-AI, obviously, and we were really focused on the artists and the artistry.

A lot of other temporary tattoo brands at the time that kinda indirectly competed with us because we had novel technology that made the tattoos last a lot longer, look a lot more realistic, they would just use, like, really shitty, like, clip, like, created art, like, not, not designed by, like, real tattoo artists.

And so what we always rested upon as a brand was the real artistry of, of the tattoos.

Um, and, you know, in the age of AI now, like, i-if you're restarting a brand, it would be very easy to look at it and be like, "Oh, um, you know, we're gonna, we're just gonna outsource this to, to AI." Uh, no, that's not possible.

How big can you grow Alado with four team members?

I'd love you to explore those, but also what were the other kind of plays, like killer plays or really unique things did you guys do that allowed you to really grow the business at speed? In addition, obviously, you and your brother just being a good combination as well.

Yeah.

We were pretty inexperienced and pretty scrappy.

So I'd say the first unlock is just being scrappy and solving problems.

We launched a Kickstarter that got us our initial attention and really, really, I mean, kickstarted us.

And there were some funny stories around that where We only had $15,000.

That's all we had for the business.

Um, but obviously you guys executed it really, really well when it, when it came to the transaction itself, like what, uh, Did you guys shop the business around? Were you looking to sell or were you looking to fundraise more or did somebody and turns out quite a big somebody come knocking?