Omega.

An Omega.

Yeah.

so one uh one of the things that i remember about that is that the scottsdale location had just opened up and it was a different location for them but they had opened up and um there was people that were kind of going down there helping out getting it open and whatnot but like we were kind of full traction full steam you know minneapolis and minnetonka and um the online was huge and Since then, it's not just the evolution, right? So we opened a couple out east.

So we've got Columbia and Wilmington.

So we've got Wilmington, Delaware, and Columbia, Maryland.

Then we opened one in...

Once I get my set wedge in there, so my pitching wedge for me, which is like 130 to 135 yard club, I'm no longer taking dead aim, but I've taken dead aim at it all the way back right from 120 and I know it can't go long, and I just feel comfortable hitting that shot.

Mm-hmm.

And the M2 was really kind of revolutionary, um, technology for TaylorMade, because there was a shape, and now they had that shape.

So they had the face dynamics, and they were trying to make i- uh, you know, their newer models much more like that M2.

Um, that, that was also kind of the baseline technology where we talk about, like, Titleist.

So you get back, and the TSI was really kind of transformative for Titleist in that way.

Well, the same thing was happening, um-

Mm-hmm

... you know, attire, and they're dressed nicely, and I'm, I introduce myself.