Tell me about the model itself.

Yeah.

Well, historically, and previous to Sun Home, the most common method to purchase a sauna, um, was really you, you had to call like a sales line or submit a lead and go through this rigorous, tedious process.

Um, there was no really easy e-commerce environment to someone to, that to really easily view the sauna in multiple, um, angles, look at the specs, um, look at a 3D rendering in your room, and then just be able to click purchase and have it show up at your door.

And so we really wanted to remove that friction because the space was still in the '90s, dominated by just a few players that haven't really innovated.

And so our thought was what if we could introduce, um, you know, a better design, uh, you know, a better performance product, but remove that friction and bring a more modern experience to somewhat of an antiquated, you know, buying journey.

And so now, obviously, like the space is flooded with various Shopify stores and e-commerce providers for saunas, but back then it was, it was, it was somewhat new.

I'll take them both