Tell me about music therapy.

Absolutely.

I mean, this is another example of just how working with... influencers is changing so we're working with morgan jay and it's funny because like morgan jay has like multi-million followers across all platforms but because it's just like social so segmented you either absolutely know who this guy is or you might have no clue who he is which is crazy because he just sold out the greek theater twice in la but live nation recognized the value and what we did was create a series with him before we even had a brand involved in the working with the brand first and then creating a brief and trying to funnel this brand message that you already have to an influencer and say, here, can you make this and make it in your tone? That's never going to work.

So we're like, let's make something with this creator that makes sense for him.

If you don't know who Morgan is, he's a musical comedian.

So he wanted to have his own interview series where he He wanted to play this character as a musical therapist as like the way in.

And so he's like taking the guests through therapy, a therapy session as a means of doing the interview.

online.