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Ty Koonce

May 7, 2026

6:42
Tell me why mental health and agriculture is something that you care so much about.
6:48
So there's actually a few reasons why it's something I care so much about.
6:54
I'll start with the first reason of I work with agriculture professionals all day, every day.
7:01
I get to see their highs and their lows and see them, you know, agriculture is very cyclical and depending on markets and weather conditions and a multitude of things, you can go from very secure financially and and very well off and preparing for expansion.
7:22
And there won't be any other bad days to you think you're in bankruptcy situations all of a sudden.
7:29
So that really plays in mental health.
7:33
And there's always been this stigma of, you know, if you're a rancher or farmer, then gosh darn it, you're just the toughest person in the county or in the state.

11 MINS LATER

18:57
So tell us a little bit about what your plan is for Under the Hat.

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