What's the mission of the group, and kind of what is a day-to-day? I, I know not all days are the same, but what does that look like for you?

Yeah, 100%.

Um, at a high level our, our job is to help clubs perform better off the field.

Um, a lot of it's focused on the, on the, on the commercial aspect of it.

So, um, in club performance we have, you know, club ticketing, club sponsorship, club marketing, and then, like, my vertical is just club performance, which is a lot of kind of, like, generalists.

Um, so we work across all 30 clubs, partnering with, uh, CBOs, which are our chief business officers, to identify opportunities, um, solve business challenges, and, and ultimately drive stronger performance.

And sometimes, some days that looks like sharing best practices.

When you look across the league, what separates the clubs that consistently kinda get it right from the ones that maybe struggle to find their footing?