Yes.

Um, so there is that, that side of things, and sorry I do digress.

To, to answer your question, I think, um, there...

You know, these trend reports is, you know, the f- the function o- of, of those is to give a business confidence around direction.

Um, and so if s- several brands recognize, for instance, um, a customer is moving towards comfort or nostalgia, um, th- that's not necessarily a problem in that, you know, contextually that, that, that, that the customer headspace and world is shaping that.

Um, that's a market responding to conditions.

Um, the, the flaw happens, to your point, when everyone responds or interprets to that forecast literally.

So in terms of trend forecasting software and platforms, is it a tool built for, I guess, big brands that are scaling and they want kind of mass profit and mass market, or is there even a point of entry for independent makers?