... how did you make sure that the impact from that mo- movie was the maximum that you could get?

Okay.

What I like to do is, honestly, I get very ambitious about the impact strategy way before the film is done.

Sometimes I get derailed from the production process because I'm, like, daydreaming about, "Oh, who am I gonna show the film to? Oh, okay, like, you know, I can show it to this group, or I can go to that college, or I can go to this forest department and show it here and all." And I'm just like, "Oh, wait, wait, wait, hold on.

Film is not done yet." [laughs] And then, okay, focus.

Like, get back.

So the film, from the time it's been made to the end, it's impacted, like, so many people.

... self-work.