TK, from your perspective, what's the single biggest difference between those that are getting it right versus those that are still struggling?

Yeah.

Alan, from our experience, again, both from research and our experience working with the clients, what we've noticed, the biggest gap right now is the cultural shift.

So there are two parts to that one.

One is brands moving away from a channel mindset to a journey mindset.

The second one is really moving from optimizing individual interactions to building a persistent client relationships.

As we've seen, many brands still work in silos when it comes to channels.

Why is it important to keep doing it?

TK, from your perspective, what's the single biggest difference between those that are getting it right versus those that are still struggling?

Yeah.

Alan, from our experience, again, both from research and our experience working with the clients, what we've noticed, the biggest gap right now is the cultural shift.

So there are two parts to that one.

One is brands moving away from a channel mindset to a journey mindset.

The second one is really moving from optimizing individual interactions to building a persistent client relationships.

As we've seen, many brands still work in silos when it comes to channels.

Why is it important to keep doing it?