I'm curious, how did you get into marketing in the first place?

Yeah.

And I'm sure I'm sure you get a lot of a lot of variety there as well.

Marketers always come from from different from different places and backgrounds, which is maybe what I what I love about it.

Yeah, I don't know that there's like a fully aligned path.

I mean, in college, I changed my major about six times.

I wasn't necessarily what sure what I wanted to do at the end of college.

So I'm wondering, what else should they be thinking about when it comes to their visibility? What is it that they should be tracking?