Podcast appearances · Radar

Trent Thacker

Senior Director of Industry Intelligence at Cox Automotive, leading research and market intelligence for brands including Autotrader and Kelley Blue Book.

1

APPEARANCES

1

PODCASTS

Jul 28, 2026

Balancing Brand Equity and Innovation with Jamie Warner and Trent Thacker

Jul 28 · 26m

Jamie WarnerGUEST

5:02

Mm.

Trent ThackerGUEST

5:03

And then a lot of the other big players in the auto industry.

Trent ThackerGUEST

5:06

We wanna keep a beat on what's happening in our industry.

Trent ThackerGUEST

5:10

What are they talking about? What are they messaging on? All of those things.

Trent ThackerGUEST

5:13

So that's always on for us.

Trent ThackerGUEST

5:15

We're doing that on a continual basis.

Trent ThackerGUEST

5:17

One of the other things that we do is something that we lean on iSpot to do, and that is monitoring of competitive campaigns and some of those other big industry players that are out there.

17 MINS LATER

Jamie WarnerGUEST

22:09

Mm