tell you how valuable that

is.

I see it all the time around, which is awesome.

And then it took a few months then to get to that 10-5 number, but that was the largest promotion we'd ever had.

Just the concept of having 10,000 tickets even available for a Red Sox game was a bit outlandish to think of the time.

I was serious when I'm saying we're hearing from people literally wondering what will be the next.

We have now that really passionate audience that's looking for this that two years ago, maybe they didn't even attend the game at Fenway.

You've started this new trend.