You're very much the product pioneer because it was, as I understand it, you are the one that brought about the exportation of it, the idea of bringing it to America was you.

Yeah, it's interesting.

I was living in Rio de Janeiro, mid-90s.

Again, I was eating acai every day.

All my family and friends would visit me from abroad.

One of the first things I did on the Rio de Janeiro tour was get them an acai bowl.

And they all had the exact same reaction.

juice bar chains.

Mm.

I saw it-- I was studying environmental geography at a Catholic university in Rio, and I became very passionate about agroforestry and the potential of non-timber forest products to add so much value to the land that it would be worth more standing than clear-cut.

That's the opportunity I saw.

I was-- I did not realize that until my senior year in college.

Like I said, it was-- açaí was just one of the umpteen other tropical fruits that they had in Brazil that we don't have here in the United States.

You know, and I was living the life, going through the motions, didn't have a worry in the world, and I would show up...

In my senior year, I would-- I was rolling in late party to my ecology class, and my professor looked at me one day, and he goes, "Do you know where that came from?" And I had an açaí bowl in my hand, and I looked at it, and I said, "I have no idea." He was the one who explained that...

I can get this to Japan"? I mean, knowing that these açaí were, as soon as you harvest them, they're gone in 24 hours unless you froze them, correct? So what were you thinking here?