perfectly uh well and the next book of course is the evolution of that you know that that brand as well but just before we dive onto that what impact did winning the book of the year have for you in terms of i guess in any kind of respect

yeah it it was the start of closing the credibility gap that i didn't realize at the time that i had I'd been doing this for 30-plus years.

Like I said, I'd spoken to over 5,000 ABNs, as the government refers to them, because we're not humans.

I'd spoken to over 5,000 ABNs to research and prepare for this book.

I'd been a part of some of the major digital milestones in Australia.

So I thought I had all of that baggage, for want of a better word, that was coming forward with me.

However...

So tell me about the morph into the AI person.