Whereas with that, you can see the payments coming back and then it gets loaned to someone else.

So it was based on the work we do supporting women's economic independence in particular.

But we were thinking, actually, how can we get the public more involved? So Lend With Care essentially is a concept where we facilitate loans to micro entrepreneurs in low income countries, not just women, but 80% of the loans go to women.

yeah um and we work through local partners who know their community they assess whether someone is suitable for a loan whether they can pay it back whether their business is viable and then they send us the photograph and the loan profile that we put on lend with care so essentially people can go to lendwithcare.org and you see a selection of entrepreneurs that need a loan, it details how much they want it for, how long, what country, what the business is about, etc.

And this is what's so unusual in a charity, is that you get to choose who you want to lend to.

And it is actually a loan.

100% of that loan goes to the entrepreneur.

so many things happen, isn't it? I still can't