What do you mean, Tracy, when you talk about becoming words? What makes a word becoming?

A word becoming, I mean, it's a word that gives you agency.

For instance, if you use the word things, the most interesting thing, the thing I'm most proud of, the thing I'd like to talk about.

What is that thing? Is it an idea? Is it a project? Is it a success? Is it a program? Patricia Fripp, who was the first female president of the National Speakers Association says, if it weren't a thing, what would it be? And that really makes me think about the words that I choose.

My most interesting project is.

I'm most proud of this program.

I feel confident about.

What comes to mind, Tracy?

Right.

That's why we love TV and YouTube and movies.

The more we can paint a picture about some- about our topic, the more people will remember.

And remember, we wanna speak to the, for everyone who's, uh, presenting, you wanna speak to the audience of your audience.

You want your audience to go and talk to other people about what you said.

You're not just presenting to your own audience, you're speaking to the audience of the audience.

And the more you can get rid of jargon, get rid of acronyms.

Mm-hmm.