Exactly.

So first of all, I would say, "Okay, what's the open rate? Are people interested in what you're sending? What's your click-through rate?" 'Cause open rates are weird now with all the tech changes and the Apple blah, blah, blah.

I'm like, "Oh, thanks for changing the rules." But anyway, let's look at your open rate.

It...

Let's get that as high as possible because you want people, first of all, to open the emails, and that starts with, and I'm sure you teach this, a really fun subject line to make them go, "Oh, I need to see what Tracy's saying." And then the email needs to have some fun juice meat to it that makes people wanna keep coming back and reopening all the ti- opening it up all the time.

But inside that email, let's think of some ways to get them to reply back, and it could be the silliest things you've ever said.

For example, I was doing an email talking about the mindset around sales, 'cause I had a new podcast coming out and I wanted to share it with everybody.

... what are some other ways we can continue those or even jumpstart those con- conversations easily?

But I also am always like, do I need a business coach? Who should have a business coach? Do you get it if you're looking for a new job? Who needs a business coach? Who is it really for? What do you do?

Great question.

Great question.

My family asked me the same thing.

Uncle Joe, God love him every holiday, looks at me and goes, so are you working? And I'm like, oh, my stars.

Okay, Uncle Joe.

So, yes, to answer your question, let's just dial it not even back to business coaching, but coaching.

But in general, what should you be like looking for in a potential coach to know you really got the right fit for you?

What was happening and how did it feel during that time?

Oh, it was horrible.

It was absolutely horrible.

It was, I'll never forget.

It was February of 2007.

And I woke up that morning and I literally had the thought, okay, he wants to be married, but he doesn't want to be married to me.

Because I had spent the last four years going to therapy, asking him to go to therapy, taking us to couples therapy, trying to make, you know, trying to work.

And it takes courage, you know? Oh, my God.

It's kind of the step before growing your list, right? So Tracy, where are you finding networking events or how do you get online to find those peers and partners?

Yeah, great question.

And I intentionally started on this road Has it been almost two years? I don't know.

I said to myself, it was either last year or the year before.

I was like, it was in the summer.

So it was about this time of year.

I was like, okay, Tracy, you've got to get in more rooms.

But for getting out there and getting visible today.

So let's start with that.

Yeah.

I'm an accidental entrepreneur because growing up, my dad worked for himself and he made it look awful.

Now that I think about it, he was a workaholic.

He loved his work.

That's what was happening.

But what I was seeing was him working 24-7 and stressed out all the time.

But are you seeing traditional lead magnets still work? And we can kind of go from there, I guess.

And

you're looking at your competitors and you're looking at other people in the online space and comparing yourself to them.

I was, and I had to stop that because those people didn't have a corporate job.

This was their full-time job.

And, you know, even though they might've been taking care of family and everything else, they had more time than I did.

And then some of those people also had a team and I didn't have that either.

So I had to just get really honest with myself and put my blinders on and So as I mentioned, week to week, I would look and see what were my available pockets of time.

So good.