
Tracy Allen
CEO and founder of Brewed Behavior, a coffee consulting firm providing strategy and education to coffee roasters and producers worldwide
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Jun 2, 2026
608: The Best Behaviors for Building Resilient Cafe and Roastery w/ Tracy Allen of Brewed Behavior Consulting
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14:30Chris DeferioHOST
And when you consult people, when you talk to them w- about business and setting up the right systems and processes to make that dream continue, what do you find yourself really starting with in making sure that they're gonna be set up for success?

Tracy AllenGUEST
The w- a good interview is, "What'd you do before this? Tell me a little bit about your background." And you're looking for things that are similar in discipline.

Tracy AllenGUEST
Like, if you're gonna be the leader, and you're gonna be on the banknote, y- you-- discipline is the, A, number one, uh, personality trait we're looking for.

Tracy AllenGUEST
And if I'm wavering on whether they have either the education or the experience, I will invite 'em into the office, and we'll sit in my conference room with a whiteboard for a day.

Tracy AllenGUEST
And if I don't talk 'em out of it, you know, like, there's one price for one day of consulting, or there's a block of 40 hours.

Tracy AllenGUEST
If they decide to move forward, they can hire me, and I'll, I'll do the project with them, and they, and they, so they pay for 40 hours.
40 MINS LATER