And so it's, it's opened this Pandora's box of what is the human factor that actually makes something quality versus yeah, just another option.

That is, that is an incredibly good and valid analogy, right? You know, And that happens in writing, that happens in graphic design, a lot of creative domains where the AIs are starting to get better and better and better.

People can still... to a certain extent, figure out this was AI, as you say, they're calling it because they can tell versus this is like, this is, you know, this is real human written or human design, right? But, you know, that boundary is getting blurred.

You're right.

But but in the startup world, in the kind of company VC world, you know, the modes have changed.

And what is durable versus not durable is is a little bit different.

Right.

Yeah.