Is there overlap? Is there intersection there?

There is, and it's an important one, right? Because You know, and I have very, very many examples that I can give specifically as to how the interaction goes between, I'll say, the commercial teams and the operational teams that are developing the product, even the R&D teams that are developing the product.

Because you kind of have to think about the entire lifecycle of the product, right? You go from the laboratory, you've developed an example product that we developed years ago and I was involved with at Ethicon, the first antibacterial suture.

in the world.

Big deal, right? You're developing an antibacterial suture for the first time, and who better than Ethicon to do that, the world leader in sutures, right? So from a laboratory perspective, you got this wonderful petri dish that shows that this suture, when surrounded by microorganisms, actually affects them and doesn't allow the microorganisms to grow on the suture.

That's a big deal, clinically speaking, right? So you go from that idea in the R&D and in the lab, and you say, how do I produce that? Right? How do I produce that? So the first step is, can I scale this? Can I produce this in large quantities, right? And what's the manufacturing process? And then you start asking yourself the question earlier in the process, early in the development process, not only can I make it, but how do I prove it? How do I prove its efficacy? How do I prove that it does what it's supposed to do? Right.

And what can I say about what it does? And you start thinking about those things because you're really starting to think about what's the FDA going to require for me in order for me to be able to show that I'm doing these things.

What made AVS jump into that and look at that as a viable option for potential ways to earn new business?