And he traces the company's history back to some gardening activities with a friend in Montreal.

He was also, this is 25 years ago, mind you, was growing pot in his basement, and he couldn't really make the plants work.

One day he calls and he goes, the plants are working.

And so I drive off with my friends to visit, and lo and behold, his grow-up was amazing.

You know, we had a wonderful evening.

And I asked him, like, what was the secret sauce? And he takes me to his kitchen, and he shows me his organic waste from his kitchen he was feeding to red worms.

And he was taking the worm poop and feeding it to his plants.

So why is this reusable Tim Hortons loop cup locked away in a warehouse in New Jersey? Why, after all the effort and goodwill to develop this system, did the pilot projects shut down one after another? According to Tom, no matter how hard they worked to perfect the system, all that mattered in the end to his corporate partners was whether it grew their bottom line.