If you had to name the biggest kind of open question for you in growth right now, what would it be?

I mean, everyone wants more leads.

So everyone wants more business.

I think it's trying to build more of a inbound engine I think this is the tricky thing when you're bootstrapped and you're in a highly competitive space for me and I'm not justifying it with excuses everyone is in similar positions whatever industry and business they're in I think just doing sales is hard but really trying to get more companies to be able to switch over from the old way to the new way.

And how do we try and get that message out and make it easy for companies to try? Sustainability has had a big hit.

So it's just completely shifted, as we both know, like down the agenda.

So the last two years has just naturally been harder.

Have you got any blowback from the industry about building an AI agent in sustainability?