
Tom Trush
Direct-response copywriter, marketing strategist, and 3x book author based in Phoenix, Arizona; founder of Write Way Solutions.
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Sep 4, 2026
Why Workshops Are Replacing Webinars for Higher Conversion
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43:45
Charles GaudetHOST
What have you noticed about the shift in the evolution between when we did webinars to what you're seeing now?

Tom TrushGUEST
Yeah, I think similar to what Joe was saying is, you know, it used to be put on a webinar and it's just presenting information.

Tom TrushGUEST
And from, you know, a person who registers for a webinar, they're expecting to just jump on, sit back, relax, gather information.

Tom TrushGUEST
And so people, especially those people, as you said, Charlie, who have the money, they don't have a lot of time.
38 MINS LATER
Charles GaudetHOST
Tom, what would you say is your biggest best tip for listeners right now who are considering running a workshop for their own business? A couple of
Why "I See You Everywhere" Doesn't Mean More Sales
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33:32

Tom TrushGUEST
going back to like the ease of putting out content, I think, again, a lot of times with the content that people have started to put out now, it just becomes like a checkbox.
29 MINS LATER
Charles GaudetHOST
But the companies that last over time have those predictable growth strategies, which is why 66% of the companies on the 5,000 fastest growing companies list within five to eight years, shrink in size, disadvantageously sold or go out of business because they're not operating from a predictable growth system.