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Tom Trush

Tom Trush

Direct-response copywriter, marketing strategist, and 3x book author based in Phoenix, Arizona; founder of Write Way Solutions.

Sep 4, 2026

5:14
What have you noticed about the shift in the evolution between when we did webinars to what you're seeing now?
5:23
Yeah, I think similar to what Joe was saying is, you know, it used to be put on a webinar and it's just presenting information.
5:30
And from, you know, a person who registers for a webinar, they're expecting to just jump on, sit back, relax, gather information.
5:38
But now information is everywhere.
5:41
And so people, especially those people, as you said, Charlie, who have the money, they don't have a lot of time.
5:46
They don't have time to just sit on a webinar and gather information.
5:50
They need to know that there's going to be an outcome.

38 MINS LATER

43:45
Tom, what would you say is your biggest best tip for listeners right now who are considering running a workshop for their own business? A couple of
4:26
What is how is that approach different? So
4:28
going back to like the ease of putting out content, I think, again, a lot of times with the content that people have started to put out now, it just becomes like a checkbox.
4:39
Okay, I did that.
4:40
I put out the content.
4:42
Oh, I'm supposed to be posting on LinkedIn or whatever.
4:44
You know, whatever platform.
4:46
Oh, I did that.

29 MINS LATER

33:32
But the companies that last over time have those predictable growth strategies, which is why 66% of the companies on the 5,000 fastest growing companies list within five to eight years, shrink in size, disadvantageously sold or go out of business because they're not operating from a predictable growth system.

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