What specific conversations does that look like from a family office perspective?

You know, the conversation is, and I have kind of already mentioned this, but, you know, we're in a different world now.

And the risks are different.

And what, you know, traditionally has been thought of as risk management, a lot of it's well taken care of, because, you know, that's, that's been, you know, an issue for for many, many years.

And so there's been then things put in place to execute on that.

But, you know, to your point, when it has to be a large priority, and it has to be a significant discussion point about, you know, personal security, reputational security, you know, just as an example, and you mentioned social media, but I mean, social media unintentionally can create significant security and privacy issues.

And as I mentioned, I actually believe that the younger generation is pretty in tune with this, but the older generation is not necessarily the case.

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