But talk, if you would, about kind of where consulting started versus how you've kind of honed in on what is the avatar client that I'm trying to help, and what expertise do I think I'm, I'm bringing to the table now after I've gone through a few iterations?

Yeah.

Well, well, okay, thanks very much for the, uh, for the credit, you, uh, Mitch.

The, um...

Well, I, I would say this: the, uh, um, I, uh, early in my consulting, I, like I said, uh, 16 years ago, um, if, if I found a, a couple of projects that lasted, uh, you know, a, a short period of time, uh, it- v- usually in the, in the early few years of that 16 years, um, I was able to f- to find a full-time job, uh, at one of my, my clients, uh, in relatively straightforward fashion.

So, but it, it, it turns out that, uh, doing this on a full-time basis for, for more than just a, a couple years, um, I, I, I found that I need to be much more active in promoting my business and making contact with people.

Um, I, I made the mistake at the, uh...

Mm-hmm.

In terms of sales.

In terms of sales.

And that's across the board, by the way.

That's on average for, like, individual creators, massive course platforms, and billion-dollar companies.

They're all kind of going backwards at a broadly similar rate.

And I think this represents the impact of AI massively.

I think it represents a decline in, you know, people just wanting information or wanting to, like, passively consume videos.

So how does that look?

So Tom, how long have you been listening to the show?

Back in 2013, I was going through some life changes, job, marital status, and I was looking for something to get my mind off everything.

I thought, "It'd be fun to hear someone talk about Friday the 13th movies." I never listened to a podcast before.

Downloaded four different ones.

After the third, I thought, "What? Podcasts aren't for me.

Too much talking over each other, trying hard to be funny, a lot of ums, uhs." But the fourth one was Now Playing.

Loved it from my first listen, went through the old catalog, and here I am 13 years later, still eagerly awaiting every Tuesday and Friday a new episode.

Tom, I think you have a trivia question for us now.