this

didn't work.

It's tempting to say, oh, I'm a failure and I did it wrong and all that stuff.

But we want to ask resourceful questions.

Why didn't it work? And sometimes the answer is you took a sample size of two and they said no and you said this won't work.

Sometimes you have the right strategy, but you judge it too soon.

So we always say measurable progress in reasonable time.

Where do you see your company three to five years from now?