now i gotta ask like where do people get this backwards yeah as a as a contractor that's starting out as a maybe they're in business but where where do they get this messed up where do they fuck up their priorities

yeah so let's i'll tell you where this started for me i um And the timing of this conversation is great because I'm in the final stages of writing my third book right now.

And I think we've got the name.

It's basically Successful, Miserable, Trapped.

And so that's where I see it show up the most.

I did for me and I've seen it for others.

Where you're successful, you're winning, you're stacking revenue, you got trucks, you got jobs, things are moving, but you've built your own prison, right? And you're the warden of your own prison.

Yeah.

Yeah,

it was probably the first three, three and a half years of my business.

I was literally, I mean, bringing in a hundred grand a month on average.

And at the end of the month and after all the bills were paid and stuff, you know, somebody here, the guy raising his hands with two thumbs right here, this one was left with, you know, like two grand in the bank.

And and so it was, you know, put strain on the marriage.

It led to eventually filing for bankruptcy, you know, which sucked, you know, so a lot of stress on the family, a lot of, you know, embarrassment there.

I remember, you know, my bookkeeper calling me one day and it was a Wednesday.

What's the number one common reason you believe that People are not charging enough for their value.

And then the next one comes up, how do I find these good people you're talking about?

This is my, my take on this from my own experience.

Everything that comes out of my mouth is, is that.

And what I have found is that in our world of contractor fight, we call an A player, we call them an FW.

I'll watch the language.

F-ing winner.

Okay? That's what we call them, FW's, right? FW's, A players, whatever you wanna define 'em as, they're not interested in hanging around a company where they can't win at a higher level.

What do you think is the things people really need to do to get leads that they're not maybe ... doing, and they're doing other stuff that maybe isn't as helpful.

I didn't appreciate it.

Yeah.

I, I don't know why he was doing it, but w- I've actually seen the opposite.

I've seen contractors that wanna get into the fancy neighborhoods.

Everyone drops their shorts 'cause they wanna get in the town and, in that neighborhood, and put their yard sign in there.

So the people that can most afford the premium services end up actually paying way less than the average client because of the head trash of the contractor.

Um, there is so much bullshit between our...

So-

If you want to work through it

with me last night.

Yeah.

And so, so that's, that's the first thing we do is we, we teach you how to how to really nail that identity.

And if anyone's followed the fight or listened to my show, I mean, you'll hear years and years and years of this.

So I won't beat it up too much.

And then the next big thing is we teach you how to sell at a profit.

Yeah.