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Tom Ralser

Tom Ralser

Principal at Convergent Nonprofit Solutions; nationally recognized nonprofit fundraising expert and author who applies for-profit investment principles to nonprofit sustainability.

Jul 6, 2026

The Difference: Nonprofit Fundraising in a For-Profit World

The Difference: Nonprofit Fundraising in a For-Profit World

Record Giving. Tougher Fundraising. Here's Why.

Jul 6 · 24m

Jay Werth
Jay WerthHOST
10:35
How do nonprofit organizations best, uh, cope with this reality?
Tom Ralser
Tom RalserGUEST
10:41
I've, I've got a good, uh, point I wanna bring up that was not brought up in the Giving USA narrative, uh, but it's in their numbers.
Tom Ralser
Tom RalserGUEST
10:50
They talk about personal giving makes up such a large percentage.
Tom Ralser
Tom RalserGUEST
10:55
Um, I believe that percentage was 64%.
Tom Ralser
Tom RalserGUEST
11:00
Individuals are giving, are responsible for 64% of the money given to nonprofits.
Tom Ralser
Tom RalserGUEST
11:05
Corporations are only 7%.
Tom Ralser
Tom RalserGUEST
11:08
We've learned a lot of lessons over the years at Convergent, because we do go after corporate money quite often.
Brian AbernathyGUEST
15:10
It is, how do we quantify our impact on X issue and Y issue, and that's how we're gonna direct our dollars.

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