Tell us about the new venture and what made this the right time to launch the company.

Yeah, so thank you.

So really what we're trying to accomplish and what we're building at Knowledge3 is a knowledge product and services company focusing on life sciences.

And what we're really trying to do is make it seamless to get real value out of your knowledge in a very much of a plug and play environment.

This is something that I've been heading in this direction for many, many years and trying to really close the gap between scientific intent.

So what your subject matter experts, what your strategists, what they want to accomplish and actually realizing that answer in real ways that transform the business of science.

I think what we found is that sometimes technology can get in the way.

So I'm wondering, where is this a toning issue that we're kind of finally ready to have conversations you've been trying to have for a long time? And where is there new semantic thinking that we can do here that we really couldn't do before? Yeah.