Um, can you share a bit of a background of, I guess, how the campaign started and the journey it's been on over this time?

Yeah, sure.

So, uh, the campaign, which runs for the month of November, is allowing, uh, Aussies nationally to, to get into the local Coles store and pick up one of our, um, specially marked packs of tomatoes or capsicums, and 10 cents from every purchase, um, up to $100,000, we'll provide to Maddie Riewoldt's Vision to support patients with, um, research or, or care.

Uh, I guess for us, the history, uh, Maddie Riewoldt's Vision was, was, um, created in 2015 with the passing of Maddie Riewoldt, uh, in, in honor of her, and she was facing it into a bone marrow failure syndrome called aplastic anemia, and, uh, was only 26 years of age when she passed.

At that time in 2015, my, my dad, who's also one of the founders of Flavorite, uh, was battling his own type of blood cancer, so multiple myeloma, and, um, he, like Maddie, wanted to do something about it.

So, uh, you know, there wasn't much information back then.

There wasn't a lot of support.

Um, can you maybe talk to some of the other marketing and promotional tools you used to, uh, during the campaign and, and why you sort of picked those?