How, how are you gonna f- how are you gonna place, uh, Leagues Cup in the, in the new calendar framework once, once it's, the league starts on the international calendar?

Yeah, great question.

I mean, we, we, you know, sort of 18 months ago when this was starting to take hold and obviously the, the calendar change and the new, um, with MLS, we...

And we saw it last year, we actually have a really good window for soccer in August, right? There is, you know, there's not much other...

For broadcast-wise, you're looking at it going actually it's pretty clear of other competitions.

You know, the NFL hasn't started.

You've got this window whereby we can get some eyeballs on the game.

It's, it's not something that's seen as alien to their, to their experience.

I, I just kind of curious, like, y- your response to, to some of those criticisms and some of that feedback that I, I think has been pretty consistent from fans since the tournament relaunched kind of in, in this current form in, in 2023.

Yeah.

And e- the, the one thing I must say about social media is we don't shy away from it.

I mean, it is, you know, social media engagement is core.

I mean, maybe 30, 40 years ago, the head of the fan club would write to the owners of the club and say, "This is our view." Nowadays, you get it straight and curt and straight into your inbox.

But you don't shy away from it, you listen to it and you watch it.

And I think the majority, it's been, it's trending in the right direction.

And it, it honestly was not that long ago that a, a player being signed from an MLS team to Mexico, it, I mean, you would not find a kind word about them on social media [laughs] or on the streets in Mexico just because of the nature of the way that the leagues were viewed.