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Tom Keefe
Director of GTM Experts at Demandbase and former Head of Marketing Operations at Engagio, specializing in go-to-market strategy and MarTech consulting.
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APPEARANCES
2
PODCASTS
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Aug 5, 2026
Is Moonlighting Cheating?
5:20
11:32

Grant GregorianHOST
How did you get your first clients? And, and, you know, talk me through some of the things that you learned from doing that.
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5:29Tom KeefeGUEST
So, you know, one of my first clients happened to be, you know, a former like it was a referral from someone I'd worked with in the past that really enjoyed working with me.
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5:45Tom KeefeGUEST
and start with an audit, and we'll tell you where we're trying to get to, and you can tell us how much work's going to be involved, what you think we need to do, if there's gaps in the technology, if there's gaps in the sales process.
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5:58Tom KeefeGUEST
So just the audit alone, I think, By going around, by going that route and starting there versus, hey, I'd like you to achieve A through X was really helpful, again, for me to understand, well, what is the scope of this? And I'm sure, you know, people listening have always done like a trial of SaaS products or, you know, hey, let's hop in a discovery call for a sales rep.
5 MINS LATER

Courtney MakaraHOST
So I'm curious, is your experience, do you have any gotchas or big red flags to pay attention to as we consultants try to figure out the right pricing model?
Garbage Goat (Classic)
6:47
9:45

Dylan ThurasHOST
Now, if you're imagining Sister Paula as sort of a stereotypical nun wearing the long black tunic, the traditional habit, that's not quite it.
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7:11Tom KeefeGUEST
I'm not gonna wear this stuff at work." And so [laughs] she, she started dressing down, put on a sweatshirt or something.
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7:17Tom KeefeGUEST
And, uh, she, she, uh... and a deeply spiritual lady, but she wasn't, like, wearing it on her sleeve, you know? She was, she just...
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7:25Tom KeefeGUEST
I mean, he, it was in the work, and the work for her was, you know, taking people and bringing them along with your artwork to bring them to a, a higher appreciation of life.

Dylan ThurasHOST
And Sister Paula would sometimes host a life drawing class there, where a live nude model would pose for students to draw.