I'm interested to hear more about that.

Yeah, I think I probably would say that.

I mean, it's sort of in my mind.

It's the one we've done the most recently.

And I think it's been a really interesting project to work on because I'm very personally involved in it as the host.

And that's something that I've never done before either.

And that felt like certainly the first few episodes, it feels quite exposing for you because you're very publicly doing something where you're on a video on a website and then it gets shared on LinkedIn and everybody sees and all your mates are taking the mickey out of you on whatsapp for the first few episodes and then they get bored so that's the good thing right they're now bored of it right so so i think that's been a really interesting and fun project to work on and i think actually really it's been a bigger success than i thought it would be to be honest with you sort of start these things and think we'll try it out but i think it's just felt like the right tool for us as a business, for where we are, the requirements that we had, the commercial objectives that we wanted to achieve.

it,