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Tom Henske
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Sep 28, 2026
Talking realities of college NIL deals; teaching kids financial literacy
8:47
12:34

Tom HenskeGUEST
Well, the problem was I was really I wound up being successful at University of Virginia in the classroom.

Kevin KennedyHOST
Now, what are some of the mistakes that you saw some of the athletes make financially?
Ep. 84: Sudden Wealth Syndrome, Raising Money-Smart Kids, and NIL Education for Athletes, with Tom Henske (recorded 09/03/26)
21:04

Tom HenskeGUEST
It's funny, when I talk to my friends about what I'm doing, they all say, oh my God, you're living the coolest life.
17 MINS LATER
J
38:56Jimmy LeeHOST
So we covered most of the stuff I wanted to, but with the years of experience that you have, being a successful advisor, what are some of the things that you would say were mistakes or things that you would recommend to other advisors, maybe younger than us, to not go down that road and also best practices? What are some of the good and the bads of this industry that you could share of being an advisor?
Sudden Wealth Syndrome, NIL Financial Playbook, UVA Basketball with Tom Henske – Student Athlete’s Guide to Money, Learning Financial Literacy, NIL to NBA factors, + Tony Bennett Stories
34:19
34:28
34:46
35:11
35:19
48:27

Ryan KaminskiHOST
So is your goal at this point maximizing the message that this lesson plan is available for schools and other leagues?

Tom HenskeGUEST
Yeah, here's my sense of how this is going to go down, right? So the issue that you're seeing is this, is that the athletic directors do not love the idea of bringing in financial advisors to teach the classes.

Tom HenskeGUEST
And the interesting thing is that group is probably the most qualified to do it because financial advisors, not only do they know their craft, You know, we as a species tend to be hams and like to speak in front of public groups and aren't like necessarily intimidated by student athletes.

Tom HenskeGUEST
So unless you're having that advisor say, I'm not going to take I'm doing this completely out of the goodness of my heart.

Tom HenskeGUEST
I'm not just trying to get the two biggest football and the two biggest basketball players and like get them as clients and then move on.
13 MINS LATER

Ryan KaminskiHOST
First, any thoughts on Tony Bennett, you know, just as a person, as a coach and his legacy with UVA?
