Tell our listeners what it is and what are your plans for Hometown Soccer Holdings?

Well, Tim, thank you.

And I think you gave a really good initial summary of it.

We're a brand new company.

We've been more than two years in planning and incubation and now are nearly six months young.

We're a joint venture between Major League Soccer and KKR.

We are the commercial engine of MLS Next Pro.

two and you can only do it

Well,

first, I think baseball is a great example of this kind of principle and model and practice.

In terms of how long we've been at this, we've been at this for more than two years.

This has been an opportunity and a gap within the soccer ecosystem that we've seen for some time.

And it goes to these great young players who are playing in NextPro.

and progressing into Major League Soccer.

So the player development is undeniably working well, but we knew if we could get these players in front of crowds and in cities, we can help accelerate that development.

I want to touch more on the macro effects of the landscape today and if that's what it's going to take today to be successful in these midsize markets.