What was your original event? vision for the event and then why did you bring that here to the

States? That's probably the most popular question that we get asked to be honest with you.

People sort of trying to understand why the English are trying to come and create shows in the US.

It's a very simple story.

So my CEO, Jamie, who you may or may not have had the pleasure of meeting at the event, him and his family actually started the business together back in 2011.

They had always worked in media and advertising, but they were previously working for another company that was more focused on sort of the wider horticulture industry.

And they saw a gap in the market.

Do you want to talk about that?