What are some things that you would recommend they start thinking about earlier? And I hope you, I think you like this

question.

Sure.

Well, I would say one of the things one of the misnomers with franchising and I've been doing this over 20 years.

This has been my whole career I've spent doing this.

One of the common misconceptions that that founders and owners have is that franchising because franchising is an electric growth vehicle.

They think that franchising happens quickly, but the reality is it's going to take about two years by the time you actually go through all the documentation process of franchising and getting going through the initial sales process and then getting that first franchise sold and then getting that first franchise open.

When you are talking with a potential client that you can help, what do you normally talk about in discovery? What questions are you asking?

That seems com- complicated to me.

It is, and it isn't.

Franchising internationally actually helps make international expansion, in my opinion, a lot less cumbersome and a lot easier to understand, and the reason why is usually you're signing a master franchise agreement or a master license agreement for a country.

Then that master franchisee's responsibility or job is to now sell franchises in their area and train them and support them and help them out.

And what I've found why it's a lot easier than, say, opening up company-owned locations is if it's company-owned locations, you now have to hire local lawyers and figure out all the local ordinances and laws and restrictions and rules and the cultural differences, you know? And so when you have a master franchisor, a master license that buys rights, usually it's someone who lives in that country, grew up in that country, went to school in that country, you know, they, they've got connections and families and f- family and friends, maybe other businesses there.

So that's a, a big leg up.As you start expanding internationally, you're now helping...

Your, your job as the franchisor is to support the master franchise, who then sells, trains, and supports in that local region.

Okay