How well do they know them when they're making dec- helping you make decisions about what to do next with your business?

It's interesting that you mention wealth managers because it took about 15 minutes for them to discover my book, and it really...

They found the book highly liberating, and I'll tell you why.

Business owners, you know this, when they finally, when a founder finally turns a profit, what, what do they do? Do they pull it out after struggling for two or three years of a startup to, and buy a Porsche? No.

What do they do? They reinvest it.

They don't do that for one year.

They do that for 30 years.

But before we run out of time, I wanna make sure I give you time to talk about that.